Thursday, December 6, 2007

Content, Content, Content

As I read another chapter in David Meerman Scott's book The New Rules of Marketing & PR, I was again reminded of what is showing to be the most important aspect of marketing ANY business these days. Content on the web. There are so many ways to create content or draw attention to content already online that to focus your marketing campaign around content just makes sense. Not only does it not take incredible designers or top dollar ad placements, content is exactly what consumers are looking for.

Lesson Learned: Developing valuable, targeted content is the most important aspect of marketing & PR. Fortunately, its relatively cost-effective, far-reaching and long-lasting.

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